BLOG POSICIONAMIENTO SEO Y MARKETING

SEO 2022

Posicionamiento web SEO en Google 2022

El posicionamiento SEO consiste en conseguir aparecer en los resultados de búsqueda de los buscadores como Google. En este artículo te contamos los primeros pasos para posicionar tu página web y las precauciones que debes tener para subir posiciones…….y no perderlas

Factores más importantes de posicionamiento web en Google 2022

¿Sabes cuáles son los factores de posicionamiento web esenciales en 2021?: SEO On page (títulos y epígrafes h1, h2…), contenidos que respondan a la intención de búsqueda del usuario y links desde espacios relacionados con tu sector son una obligación…..pero este año debes tener en cuenta además la navegación en smartphones y la velocidad de descarga general de toda la web

Checklist diseño web Wordpress

Check list publicación página web en WordPress

Checklist que utilizamos para que no se nos pase nada en el proceso de publicación de una página web y el alta en las plataformas Analytics y Google Search Console para efectuar el seguimiento de conversiones

Cómo mejorar el CTR en Google optimizando los títulos de página

Los títulos de página y el título h1 de una página son elementos esenciales para que Google sepa qué hay en una página. Descubre cómo optimizarlos para captar la atención de los usuarios y que hagan click en tu anuncio en el Snippet de Google por encima de lo que lo hacen en tu competencia</p> </div> </div> </div> </article> <article class="elementor-post elementor-grid-item post-10633 post type-post status-publish format-standard has-post-thumbnail hentry category-posicionamiento-web-en-google"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://www.asposicionamientoweb.com/seo/algoritmo-google-penguin/" ><div class="elementor-post__thumbnail"><img width="1000" height="465" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20465'%3E%3C/svg%3E" class="attachment-medium size-medium" alt="" data-lazy-src="https://www.asposicionamientoweb.com/wp-content/uploads/google-penguin-aconseja-seo.jpg" /><noscript><img width="1000" height="465" src="https://www.asposicionamientoweb.com/wp-content/uploads/google-penguin-aconseja-seo.jpg" class="attachment-medium size-medium" alt="" /></noscript></div></a> <div class="elementor-post__text"> <h2 class="elementor-post__title"> <a href="https://www.asposicionamientoweb.com/seo/algoritmo-google-penguin/" > Google Penguin, todo lo que se necesita saber para evitar o salir de una penalización </a> </h2> <div class="elementor-post__excerpt"> <p>En qué consiste el algoritmo Penguin de Google En años anteriores al 2012, el motor de búsqueda de Google tenía</p> </div> </div> </div> </article> <article class="elementor-post elementor-grid-item post-10624 post type-post status-publish format-standard hentry category-posicionamiento-web-en-google"> <div class="elementor-post__card"> <div class="elementor-post__text"> <h2 class="elementor-post__title"> <a href="https://www.asposicionamientoweb.com/seo/algoritmo-google-rankbrain/" > Google RankBrain, la inteligencia artificial aplicada a las búsquedas en Google </a> </h2> <div class="elementor-post__excerpt"> <p>Google RankBrain A finales del 2015 Google sorprendió a todos sus usuarios de nuevo sacando una actualización de su algoritmo</p> </div> </div> </div> </article> <article class="elementor-post elementor-grid-item post-10622 post type-post status-publish format-standard has-post-thumbnail hentry category-posicionamiento-web-en-google"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://www.asposicionamientoweb.com/seo/google-panda/" ><div class="elementor-post__thumbnail"><img width="1000" height="465" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20465'%3E%3C/svg%3E" class="attachment-medium size-medium" alt="" data-lazy-src="https://www.asposicionamientoweb.com/wp-content/uploads/google-panda-aconseja-seo.jpg" /><noscript><img width="1000" height="465" src="https://www.asposicionamientoweb.com/wp-content/uploads/google-panda-aconseja-seo.jpg" class="attachment-medium size-medium" alt="" /></noscript></div></a> <div class="elementor-post__text"> <h2 class="elementor-post__title"> <a href="https://www.asposicionamientoweb.com/seo/google-panda/" > Google Panda, la «primera» apuesta que tuvo Google para mejorar la calidad de todas las webs </a> </h2> <div class="elementor-post__excerpt"> <p>En qué consiste el algoritmo Panda de Google El algoritmo Panda fue el nuevo algoritmo que desarrolló el equipo de</p> </div> </div> </div> </article> <article class="elementor-post elementor-grid-item post-10635 post type-post status-publish format-standard hentry category-posicionamiento-web-en-google"> <div class="elementor-post__card"> <div class="elementor-post__text"> <h2 class="elementor-post__title"> <a href="https://www.asposicionamientoweb.com/seo/algoritmo-google-mobile-friendly/" > Mobile Friendly de Google, el algoritmo creado para smartphones </a> </h2> <div class="elementor-post__excerpt"> <p>En qué consiste el algoritmo Mobile Friendly de Google El llamado Mobile-Friendly o Mobilegeddon, entre los amantes de SEO, inició</p> </div> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3790 post type-post status-publish format-standard has-post-thumbnail hentry category-posicionamiento-web-en-google"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://www.asposicionamientoweb.com/seo/guia-como-hacer-marketing-de-contenidos/" ><div class="elementor-post__thumbnail"><img width="1085" height="1260" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201085%201260'%3E%3C/svg%3E" class="attachment-medium size-medium" alt="" data-lazy-src="https://www.asposicionamientoweb.com/wp-content/uploads/marketing-de-contenidos-infografia.jpg" /><noscript><img width="1085" height="1260" src="https://www.asposicionamientoweb.com/wp-content/uploads/marketing-de-contenidos-infografia.jpg" class="attachment-medium size-medium" alt="" /></noscript></div></a> <div class="elementor-post__text"> <h2 class="elementor-post__title"> <a href="https://www.asposicionamientoweb.com/seo/guia-como-hacer-marketing-de-contenidos/" > Cómo hacer SEO con Marketing de contenidos </a> </h2> <div class="elementor-post__excerpt"> <p>La palabra de moda…”marketing de contenidos”, ¿sabemos qué significa realmente?….pues ni más ni menos que invertir en el desarrollo de</p> </div> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3613 post type-post status-publish format-standard hentry category-posicionamiento-web-en-google"> <div class="elementor-post__card"> <div class="elementor-post__text"> <h2 class="elementor-post__title"> <a href="https://www.asposicionamientoweb.com/seo/crear-pagina-google-local/" > Cómo crear una página de Google+ Local para empresas. Migrar desde Google Places </a> </h2> <div class="elementor-post__excerpt"> <p>¿Todavía con dudas sobre cómo hacer la página de Google+ Local para empresas? No te extrañes, ni eres el único</p> </div> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div class="site-footer footer-bar-active footer-bar-align-right"> <div data-elementor-type="footer" data-elementor-id="2406" class="elementor elementor-2406 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7d6f7899 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d6f7899" data-element_type="section" id="form_llamada" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea2e9d3" data-id="ea2e9d3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-455d57b3 elementor-widget elementor-widget-heading" data-id="455d57b3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Nosotros te llamamos</h3> </div> </div> <div class="elementor-element elementor-element-aff46ff elementor-widget elementor-widget-heading" data-id="aff46ff" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">¿Necesitas posicionamiento web? Estamos a tu disposición</h4> </div> </div> <div class="elementor-element elementor-element-6be3257f elementor-button-align-center elementor-widget elementor-widget-form" data-id="6be3257f" data-element_type="widget" data-settings="{"step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"> <div class="elementor-widget-container"> <form class="elementor-form" method="post" id="formulario_general_footer" name="Formulario general footer"> <input type="hidden" name="post_id" value="2406"/> <input type="hidden" name="form_id" value="6be3257f"/> <input type="hidden" name="referer_title" value="Blog Posicionamiento Web en Google - Trucos SEO, SEM, PPC" /> <div class="elementor-form-fields-wrapper elementor-labels-"> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nombre elementor-col-33 elementor-field-required"> <label for="form-field-nombre" class="elementor-field-label elementor-screen-only"> Nombre </label> <input size="1" type="text" name="form_fields[nombre]" id="form-field-nombre" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Nombre" required="required" aria-required="true"> </div> <div class="elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefono elementor-col-33 elementor-field-required"> <label for="form-field-telefono" class="elementor-field-label elementor-screen-only"> Teléfono </label> <input size="1" type="tel" name="form_fields[telefono]" id="form-field-telefono" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Teléfono" required="required" aria-required="true" pattern="[0-9()#&+*-=.]+" title="Sólo números y caracteres de teléfono son aceptados (#,-,*,etc)."> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-mail elementor-col-33 elementor-field-required"> <label for="form-field-mail" class="elementor-field-label elementor-screen-only"> Email </label> <input size="1" type="email" name="form_fields[mail]" id="form-field-mail" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Email" required="required" aria-required="true"> </div> <div class="elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-politicas elementor-col-100 elementor-field-required"> <label for="form-field-politicas" class="elementor-field-label elementor-screen-only"> Política de privacidad </label> <div class="elementor-field-subgroup"> <span class="elementor-field-option"> <input type="checkbox" name="form_fields[politicas]" id="form-field-politicas" class="elementor-field elementor-size-sm elementor-acceptance-field" required="required" aria-required="true"> <label for="form-field-politicas">He leído y acepto la <a href="/politica-de-privacidad" style="color:#dbac34;">Política de privacidad</a> de este sitio web.</label> </span> </div> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100"> <span class="collapseomatic " id="texto_blanco" tabindex="0" title="Antes de enviar el formulario, debe leer la información básica sobre protección de datos aquí." >Antes de enviar el formulario, debe leer la información básica sobre protección de datos aquí.</span><div id="target-texto_blanco" class="collapseomatic_content "> <br/> <p>Información sobre protección de datos:</p> <ul> <li><b>Responsable del tratamiento:</b> GEDESPRO S.L.U. </li> <li><b>Dirección del responsable:</b> Bergantín, 13. 3° A. 28220 Majadahonda (MADRID) </li> <li><b>Finalidad:</b> sus datos serán usados para poder atender sus solicitudes y prestarle nuestros servicios.</li> <li><b>Publicidad:</b> solo le enviaremos publicidad con su autorización previa, que podrá facilitarnos mediante la casilla correspondiente establecida al efecto.</li> <li><b>Legitimación:</b> únicamente trataremos sus datos con su consentimiento previo, que podrá facilitarnos mediante la casilla correspondiente establecida al efecto.</li> <li><b>Destinatarios:</b> con carácter general, sólo el personal de nuestra entidad que esté debidamente autorizado podrá tener conocimiento de la información que le pedimos.</li> <li><b>Derechos:</b> tiene derecho a saber qué información tenemos sobre usted, corregirla y eliminarla, tal y como se explica en la información adicional disponible en nuestra web.</li> <li><b>Información adicional:</b> más información en el apartado <a href="https://www.asposicionamientoweb.com/politica-de-privacidad/" style="color:#f8d05f;" target="_blank">Política de privacidad de nuestra página web. </a></li> </ul> </div> </div> <div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button type="submit" class="elementor-button elementor-size-md"> <span > <span class=" elementor-button-icon"> </span> <span class="elementor-button-text">Quiero que me llamen</span> </span> </button> </div> </div> </form> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-281772fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="281772fa" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-40cea950" data-id="40cea950" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-55d31a4e elementor-widget elementor-widget-heading" data-id="55d31a4e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Nuestro servicios:</h4> </div> </div> <div class="elementor-element elementor-element-72d5d44e elementor-tablet-align-center elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="72d5d44e" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.asposicionamientoweb.com/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Posicionamiento web</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/posicionamiento-seo-madrid/"> <span class="elementor-icon-list-text">Posicionamiento SEO</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/diseno-web-madrid/"> <span class="elementor-icon-list-text">Diseño Web</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/posicionamiento-web-google-adwords/"> <span class="elementor-icon-list-text">AdWords-SEM</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5eb37a2" data-id="5eb37a2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0013765 elementor-widget elementor-widget-heading" data-id="0013765" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Lo más visto en Posicionamiento web:</h4> </div> </div> <div class="elementor-element elementor-element-3f95976 elementor-tablet-align-center elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="3f95976" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/manual-seo-posicionamiento-google/"> <span class="elementor-icon-list-text">Cómo posicionarse en Google</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.asposicionamientoweb.com/seo/posicionamiento-seo-internacional/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">SEO Internacional</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/seo/mejores-empresas-posicionamiento-web/"> <span class="elementor-icon-list-text">Empresas de posicionamiento web, cómo elegir la mejor</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/seo-on-page/"> <span class="elementor-icon-list-text">Manual SEO On Page</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-26f17e7f" data-id="26f17e7f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9bf0803 elementor-widget elementor-widget-heading" data-id="9bf0803" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Contacto:</h4> </div> </div> <div class="elementor-element elementor-element-46e1fff elementor-widget elementor-widget-text-editor" data-id="46e1fff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Dirección:</strong><br />Paseo de la Castellana 164, 4º Izquierda 28046 Madrid ( Madrid ) España</p><p><strong>Teléfono: </strong>(+34) 91 028 98 87</p><p><strong>Móvil: </strong>609 808 889</p><p><strong>E-Mail:</strong><span style="color: #f8d05f;"><a style="color: #f8d05f;" href="mailto:info@asposicionamientoweb.com"> info@asposicionamientoweb.com</a></span></p><p><strong>Dirección 2:</strong></p><p>Calle Baños de Valdearados, 19, 28051 Madrid</p><p> </p><p> </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-32e56c29 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="32e56c29" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a1990aa" data-id="2a1990aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1ac466b0 elementor-align-left elementor-icon-list--layout-inline elementor-mobile-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1ac466b0" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/aviso-legal/"> <span class="elementor-icon-list-text">Aviso legal</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/politica-de-privacidad/"> <span class="elementor-icon-list-text">Privacidad</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/politica-de-cookies/"> <span class="elementor-icon-list-text">Cookies</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.asposicionamientoweb.com/gedespro/"> <span class="elementor-icon-list-text">La Empresa - Gedespro S.l.</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/partners/"> <span class="elementor-icon-list-text">Partners</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/faq-empresas-posicionamiento-web-seo-sem/"> <span class="elementor-icon-list-text">Consultas frecuentes</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/presupuesto-posicionamiento-web-seo-madrid/"> <span class="elementor-icon-list-text">Contacto</span> </a> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> <a title="Volver arriba" aria-label="Volver arriba" rel="nofollow" href="#" class="generate-back-to-top" style="opacity:0;visibility:hidden;" data-scroll-speed="400" data-start-scroll="300"> </a> 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